http://en.wikipedia.org/wiki/Play_TV_Ireland
Think it was just a matter of time before it was put out of its misery...
Witless presenters, dubious or unsolvable games and frankly corrupt practises, preying on pensioners and those who probably couldn't really afford the couple of Euros to call a line, with a 0.00001% chance of getting through to the studio.
It was even commented on at ministerial level recently. Think that was what really put the pressure on TV3 execs to end it, although it was obviously on its last legs - 30 EUR prize money on some games etc...
Anyhoo, everybody involved in that sham/scam should hang their heads in shame...
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